About
I started directing commercials in 2012, when I co-founded Pichorra Filmes in São Paulo. Fourteen years of sets, edit rooms and clients who needed the thing to work on air, not in a demo.
Then the tools changed, and most of my field split into two camps: the ones who refused them, and the ones who let the model decide. Neither one is direction.
What I do now is put the crew structure back into the machine. The model generates options at a speed no team could match. Knowing which option is the right one is still the job, and it is the same job it always was.
I write about it every week at openyourais.com, and I use it on paying work every day.
- Orchestration
- Claude Code, Claude Cowork, Codex
- Video
- Kling 3.0, Seedance 2.0 and 2.5
- Image
- GPT Image 2.0, Nano Banana 2 and Pro, Midjourney
- Hubs
- Higgsfield, Magnific
- Post
- Premiere Pro, After Effects, Photoshop, DaVinci Resolve
- Languages
- Portuguese, English, Spanish
Let's make
something that airs.
Open to senior creative direction roles and production partnerships, remote, worldwide.
ulisses@pichorrafilmes.com.br LinkedIn · openyourais.com · São Paulo, Brazil